Instant Gratification for Collective Awareness and Sustainable Consumerism (ASSET)
The ASSET project boosts collective consumerism by empowering the articulation of the individual.
ASSET emphasizes the power of collective purchase decisions, which originate by independent literate choices of the individual. ASSET shows that literate choices are not in vain, that there are lots of people who think the same and that their collective action does make a difference. This process generates collective awareness and facilitates sustainable consumption.
Within the ASSET project we develop a personalized product rating and evaluate its effect on consumers in field tests. This research and innovation action circles around the implementation of into consumer routines and on obtaining valuable insight on how consumers change their consumption behavior and contribute to higher goals such as sustainable consumerism.
Coordinator: Linz Center of Mechatronics GmbH.
Funding: Horizon 2020, Call: ICT-10-2015 “Collective Awareness Platforms for Sustainability and Social Innovation”
Total budget: approx. 2.350.000 €
Project runtime: 30 months
Project start: January 2016
Project type: Research and Innovation
Project consortium: Research institutions (AT,ES), SME (DE), retailers (ES), consumer organization (AT) and university (CH).
Project homepage: www.asset-consumerism.eu (completely retrievable probably June, 2016)