ASSET – A new form of Consumerism
Product Information System for the Retail Store
ASSET is a H2020 EU-Projekt. It piloted a user-centric smart phone app for the retail store. The developed app rates all products in the store against a user‘s personal attitude. Using indoor localization only the relevant products are presented.
Results from the field tests (over several months in Estonia and Austria) demonstrate that users change their behaviour and move more towards sustainable consumption.
LCM is coordinating the project, developing the indoor localization and is implementing the field test in the Austrian retail store.